Future US, the company behind Guitar World, has launched Guitar Aficionado, a new magazine aimed at, let’s just say it, rich folk who can afford mega-gazillion-dollar guitars as well as luxury booty like fine handcrafted watches, solid gold toilets and a real working Millennium Falcon. The magazine will feature collections of prestigious guitars and articles about fine boutique-quality instruments and amplifiers. It will also include articles about non-guitar-related stuff like luxury holidays and executive trinkets like snazzy automobiles and the like. Essentially it’s Colbert Platinum for guitarists.
Is this magazine for me? Technically, nope! I can already imagine Guitar Aficionado being full of advertisements for $20,000 guitar picks carved from velociraptor talon, and strings hewn from the beard-hair of Neptune himself. But am I going to read it? You betchya. Just because I’m never going to afford a ’59 Les Paul (actually I’d prefer a ’62 Strat) doesn’t mean I can’t enjoy reading about this stuff. On the other hand, I’m not particularly interested in the luxury holiday articles. At least, not until I can actually afford to go on a luxury holiday, so if you want to go ahead and buy a bunch of guitars through my site’s affiliate links maybe I can earn enough in commissions to at least take a day off to have my nails done or something.
Issue #1 of Guitar Aficionado is on sale now with a cover price of $7.99.