NEWS: Musicorp Goes South by Southwest

Here’s a press release from Musicorp about their display at South By Southwest. Nice pic! Aaah, Dean Markley. Just a glance at their logo makes me all nostalgic for Dean Markley Blue Steels ads from the early 90s. They had a great one with Marty Friedman that I thought was ultra-cool back in the day. You can see it at the end of this post. At the time (I was about 14) I wished I had hair like that. Now I’m not so sure. All I know is that to this day my guitar case still sports the Blue Steels sticker from the very set of strings that I raced out to buy after seeing that ad.


Charleston, SC, March 23, 2011 – Musicorp, a leading distributor and manufacturer of musical instruments, lighting products and accessories, participated for the third year in a row at the annual South by Southwest (SXSW) music conference and festival in Austin, TX.

Musicorp exhibited key product offerings such as Sierra Guitars, Lanikai Ukes, Dean Markley strings, Snark tuners, and BBE pedals, from March 18-19 in the Austin Convention Center during the 25th annual SXSW convention. The 2011 convention shaped up to be one of the biggest and best yet with over 13,000 music industry professionals pouring into Austin from all over the world.

The Musicorp booth, co-sponsored by Musical Instrument Service of San Antonio, String and Horn Shop of Bryan, TX, and the south central Texas music store chain, Hillje music, provided product demonstrations both Friday and Saturday, and educated hundreds of potential players about what these brands have to offer. The team conducted live demonstrations of Sierra guitars, Lanikai, Diamondhead, and Hilo ukuleles, and pedals by Visual Sound and BBE. Woody Guthrie’s granddaughter and great-granddaughter even stopped by the booth for a ukulele jam session. “This is a one-of-a-kind event,” said Musicorp Region Manager Timothy Weaver, “and Musicorp enjoyed the opportunity to interact with the folks in attendance and demonstrate our compelling offerings and award-winning products.”