Hilarious Yamaha guitar ads, circa 1992-93

I don’t know who wrote the copy for these Yamaha ads from 1992-93 (which I recently tracked down in some old guitar magazine issues) but they were a marketing genius. These ads are informative and fun, and they lodged themselves in my brain immediately when I saw them as a kid, staying there for the almost 20 years since then.

Observe this brilliant piece for the RGZ (Guitar School, September 1992)

Aaaahahahaha.  Or what about this, for the super-cool-but-where-is-it-now Weddington (Guitar World, July 1992):

Or, to bring things back around to the shreddier end of the spectrum for a moment, this Pacifica ad.

Yamaha Pacifica

And the APX acoustic isn’t left out. Behold! (Guitar Player, May 1993)