What’s Ernie Ball up to now?

Check this out, from the Ernie Ball Music Man forum. Sterling Ball writes:

“Ok Scotty Ball and Dudley were having a good old chat and it turned into…”What if” And guess what What if is what is….I will be feeding you info on a need to torture basis….This is not a Music Man….it is the first of a new line called Ball Family Custom Guitars. If you are a shorter scale neck through or set neck this is a absolutely stunning guitar to play and features Dudley’s pick ups that are crazy.”

Here’s another pic: