Morley Pedals was started by brothers Raymond and Marvin Lubow in LA in the 1960s, when players were first really started to explore how they could use effects to enhance their music. Their first product was an electro-mechanical echo uni under the brand name Tel-Ray Electronics, but a subsequent product – a rotating speaker simulation in a box – provided the inspiration for the Morley name: the new unit was ‘More-Lee’ rather than ‘Less-Lee.’ But what really helped Morley to break into the big league was their line of treadle-operated pedals – wahs, volume pedals and the Rotating Sound pedal, the original ‘More-Lee’ pedal. Today Morley makes a variety of effects, including Steve Vai’s Bad Horsie and Little Alligator pedals, signature gear for Mark Tremonti and George Lynch. The company was bought by Chicago firm Sound Enhancements, Inc in the late 80s but Morley continues to use the innovations of the Lubow brothers as inspiration. I Heart Guitar caught up with Morley’s Bill Wenzloff to talk shop.
Tell us about your background as a player – how and why did you start? What did you play?
I started playing guitar at about age 12. I was already a Beatles fan but once I discovered Led Zeppelin, AC/DC, Deep Purple, Rush and other rock icons, I knew I wanted to play guitar. One of the first rock songs I learned was Dirty Deeds by AC/DC. It felt so awesome hitting those chords out of a loud amp; it felt slightly naughty and yet so cool. I was hooked. I played in many bands throughout my life; some original, some cover and even a few tribute bands (I was Ace Frehley in Kiss Tribute “Kissed” and Brad Whitford in Aerosmith tribute called “Big Ten Inch”). Music has been the one constant in my life and I am continually grateful that I have the gift of playing music.