FAMILY GUY AND KISS COMBINE FORCES FOR A NEW, ROCKIN’ CONSUMER PRODUCTS LINE
Collaboration Kicks Off Co-branding Strategy That Will Pair Animated Franchise With Other Iconic Names
On their own, FAMILY GUY and KISS are two of the most recognizable names in entertainment. Today, Twentieth Century Fox Consumer Products and KISS are proud to announce an upcoming co-branded FAMILY GUY/KISS product line that will hit shelves this coming fall. Moving forward, Fox Consumer Products and Kiss will look to create a line of co-branded merchandise inspired by other prominent guests from the show.
The FAMILY GUY/KISS line is an organic collaboration that taps into the band’s references within the show. So far, KISS has appeared three times on the series, providing viewers with insightful and hilarious nuggets that include Peter Griffin’s love for the band and the fact that Lois Griffin once dated KISS’ bass playing Demon, Gene Simmons before he became famous.
To support the program, Fox Consumer Products and Live Nation Merchandise, Kisses’ licensing agent, will be looking for partners in the following categories: vinyl figures, bobble heads, apparel, plush, novelty, barware, social expressions and fine art.
According to KISS’ lead singer/guitarist and co-founder Paul Stanley; “With KISS merchandise, endorsements and co-branding heading to the billion dollar mark we are focusing more and more on the upper tier, blue chip opportunities for prestige partnerships. Family Guy’s track record and consistent success with it’s demographic makes this match up ideal.”
“Lois, our night together is a memory I will cherish,” said Gene Simmons
“KISS and FAMILY GUY coming together for a line of products is a great mash-up of two iconic brands that speaks directly to fans who will be able to enjoy something a little different and special with what we have in store,” said Jeffrey Godsick, president of Fox Consumer Products.
“Kiss is the leading concert artist brand with a huge and growing base of licensed product worldwide. The ever increasing Kiss Army legion of fans are the most loyal in the music industry. Kiss loves Family Guy and are very excited to be in partnerships with Fox Consumer products”, said Doc McGhee, Kisses’ longtime manager, who brokered the deal.
Outside of co-branding efforts, Fox Consumer Products is developing character collections based on Stewie, Brian, Peter and Quagmire, while expanding into new product categories. One new area includes pet products. A deal with Fetch…for pets!, already in place, will introduce a full range of pet toys, clothing, collars, leads, bowls and even backgrounds and accessories for fish and reptile tanks starting in 2013.
The FAMILY GUY brand will also continue to forge into the interactive space. A recent agreement with Activision Publishing Inc. for FAMILY GUY: Back to the Multiverse will offer fans an unforgettable, interactive third-person action experience inspired by one of the series’ most popular episodes. Family Guy Online was alsorecently launched, providing fans with a fully interactive version of Quahogfor the first time. Family Guy Online allows users to create new characters, interact with the Griffin family, quest through adventures based on episodes from the show, and more.
FAMILY GUY is one of the most-watched and influential shows of the last decade, reaching over 33.5 million viewers weekly in the U.S., and is the number two TV show on Facebook with more than 45 million ‘likes’. In the U.S., the series is the number one TV franchise on DVD with more than 25 million copies sold.
About FAMILY GUY
FAMILY GUY follows the adventures of endearingly ignorant dad Peter Griffin and his hilariously odd family of middle-class New Englanders – wife Lois, daughter Meg, son Chris, baby Stewie and dog Brian – in Quahog, Rhode Island. The animated series, which features the voice talents ofSeth MacFarlane, Alex Borstein, Seth Green and Mila Kunis, is a 20th Century Fox Television production. Seth MacFarlane is creator/executive producer. Mark Hentemann and Steve Callaghan serve as executive producers/showrunners, while Chris Sheridan, Danny Smith, Alec Sulkin and Wellesley Wild are executive producers. Become a fan of FAMILY GUY on Facebook at www.facebook.com/familyguy and follow the series on Twitter at www.twitter.com/familyguyonfox