Happy birthday, Fender’s Ensenada factory!

PRESS RELEASE:

FENDER® FACTORY IN ENSENADA, MEXICO CELEBRATES SILVER ANNIVERSARY

ENSENADA, Baja California (July 23, 2012) – Fender Musical Instruments Corporation (FMIC) celebrated the 25th anniversary of its factory in Ensenada, Baja California, Mexico, on Friday, July 20. “We are very proud to have reached such a significant milestone,” said Sergio Villanueva, senior vice president, global manufacturing, for Fender Musical Instruments Corporation. “The level of craftsmanship produced in this factory is a testament to its success.” More than 1000 guests, including local dignitaries, company executives and factory employees, commemorated the facility’s 25-year anniversary with spectacular fireworks displays, live mariachi music, performances by Escuelita Fender, Grupo Fandango, and the popular Norteño band Intocable.