Have you seen what MONO is up to? They offer a range of environmentally, zoologically and aesthetically friendly cases for we guitarists, as well as plenty of other items too – wallets, laptop sleeves, iPad sleeves, backpacks, pedalboard cases, DJ storage stuff… The company has a clear and identifiable design style too, which gives their products a lot of character. Y’know how products by companies like Apple and Fender always feel ‘Apple-y’ or ‘Fendery’ yet retain their individuality as an item? That. I had a chat with MONO founder Daniel Kushner about the company’s philosophy, product offering and jam-friendly company culture.
How did Mono begin?
MONO was born out of 3 colliding factors: 1. My desire to build a design-driven company, 2. My desire to reconnect with my musical side, and 3. My frustration at the time with the state of soft goods in the music industry. I felt I could really make a difference in the industry designing pro level products for my favorite activity – going to play music. “Go Play” became my mantra, and continues to be our mantra!