espthumbIt’s no secret that ESP has been planning to hugely revamp their line in 2014, with the roll-out of the new E-II brand, new signature models and other fun stuff. They’ve just dropped a whole bunch of new models onto their website for us to drool over ahead of NAMM, and many of them sport some pretty damn tasty Seymour Duncan pickups, like the Mystique FR with a Custom 5 in the bridge position and ’59 at the neck. But some of the biggest news is that ESP is opening its own USA factory this year! It’s in North Hollywood, and here’s what ESP President Matt Masciandaro has to say about it: “This is a significant milestone for ESP. For years there has been a demand for a domestic factory, allowing us to create guitars that are 100% made in the USA. Weʼre very excited about the new opportunities for ESP dealers, and new choices for our customers.”

The factory will produce a new line of ESP USA-branded guitars which will be added to ESPʼs existing worldwide brands, including ESP, LTD, and the new E-II series. The ESP Custom Shop will remain in its current location in Tokyo, and the new USA facility will be crafting a series of production models on a limited basis during its first year of operation, ramping up as demand for the new line increases. ESP USA instruments will initially be available through a select group of ESP dealers.


So what of the new models? Well check these out. I’ll start with the Mystique line that’s haunting my dreams already…

xlarge xlarge-3 xlarge-2 xlarge-1

What’s that? You wanna see more of what the ESP USA factory will be making? Well…

xlarge-5 xlarge-4 xlarge-6

Oh and new signature models, including the new Alex Skolnick and Ben Weinman guitars, and plenty of Evertune action?

xlarge-14 large-1 xlarge-10 xlarge-11 xlarge-12 xlarge-13 large xlarge-7 xlarge-8 xlarge-9 xlarge-15