Fender To Sell Guild To Cordoba

This is interesting: Fender Musical Instruments Corporation (FMIC) intends to sell the Guild guitar brand to Cordoba Music Group, whose president Jonathan Thomas is the son of Larry Thomas, who just stepped down as CEO of Fender. It was recently announced that the Guild facility in New Hartford, Connecticut would be closed, so I guess Cordoba is effectively buying a bunch of trademarks, which must be a lot cheaper than buying a whole factory and everything associated with it. Once upon a time I was a business news journalist, and there’s a part of me that would love to know more, such as when did Fender start talking with Cordoba? Is FMIC actively seeking to divest any other brands? Personally I’d love to see Hamer sold and resurrected. How fricking awesome would it be to one day soon see new Hamers? Anyway, following finalisation of the deal Guild guitars will be made in Oxnard, California, rather than on the east coast. Here’s the press release for more info: Read More …