Inside The Fender American Design Experience

2014 Capitol Studios Butch Walker Fender American Design ExperienceBy Steve Hochman

There’s an impending arrival in Amos Heller’s life that pretty much overshadows everything else. Home in Nashville between world tours playing bass in Taylor Swift’s band, Heller and his wife are expecting the birth of their first child. But another upcoming delivery has him excited too. He’s one of the first artists tapped by Fender to explore the new American Design Experience — creating an instrument to his own specifications via an easy-to-use online interface that lets you choose the materials, hardware and accessories to get the sound and look that’s just what you want. And the result is on its way from the Fender factory in Corona, Calif.  Read More …