PRESS RELEASE: The world of playing, recording, writing, composing and managing music is explained at the new Dinah and Fred Gretsch Family Gallery at Music City’s Country Music Hall of Fame and Museum, located just two blocks away from the Summer NAMM show. The Gallery allows visitors to mix a band recording, cut a vocal track, understand the dynamics of guitar building and more, plus displays a variety of historic guitars and other instruments.
The Gallery was created through a generous donation by Gretsch Company president Fred Gretsch and his wife Dinah, who is the historic guitar-and-drum builder’s executive vice president and chief financial officer, through the Gretsch Foundation, which funds a plurality of concerts and music education initiatives.
The Gretsch family have been leaders in American musical instrument making since 1883. Now they’ve also become leaders in innovative music education with the underwriting of the Dinah and Fred Gretsch Family Gallery. The Gallery provides a unique, close-up look at the process of creating music that’s geared to youthful learners, but fun for adults — using artifacts from the Museum’s collection and such learning tools as a giant Gretsch guitar, touchscreens and a do-it-yourself studio where visitors can record and mix tracks.
“The museum needed a new and exciting interactive gallery that connects visitors with the creative process – from recording to packaging music,” says the Country Music Hall of Fame and Museum’s vice president of museum services Carolyn Tate. “The Dinah and Fred Gretsch Gallery is that space, bringing to life the Gretsch’s long-time commitment to music education for the benefit of our over 900,000 annual visitors.”
The seed for the Gallery, which is located in the Museum’s Taylor Swift Education Center, was planted when the Gretsch family became involved in the curation of the Museum’s “Chet Atkins: Certified Guitar Player” exhibit in 2011, which included a rare 1971 Gretsch Chet Atkins Super Chet prototype. But the Gallery’s conception and construction required two years and input from many sources. It was determined that interactive experiences, contemporary stories and the ability to make things should be at the core of the exhibit, which includes multiple genres.
“An effort was made to illustrate that there are many ways to be creative within music, beyond being an artist,” says Tate. “An effort was also made to back as much of the museum’s collection as possible into the concepts that came together.”
The Gallery’s activities and exhibits are tied together by nine stations with touchscreens where visitors can learn about songwriting, music business jobs, awards, design, costumes, recording, cross-genre collaborations and more. Completing each station’s activities earns a badge. After collecting all nine badges visitors are “Certified Country” — a designation 58,000 have earned since the exhibit opened in April 2014.
The Gretsch Foundation, the charitable arm of the Gretsch Family, has long been involved in music education through its sponsorship of concerts, festivals, clinics, workshops and direct assistance to schools. Recently the Foundation underwrote the purchase and installation of a new, state-of-the-art sound system in the auditorium of the historic 108-year-old Brunson Elementary School in Brunson, South Carolina, not far from Gretsch’s headquarters just outside of Savannah, Georgia.
Those interested in visiting the Dinah and Fred Gretsch Gallery and the Country Music Hall of Fame and Museum can call 800-852-6437 for information and reservations. Fred Gretsch is available for interviews.