imageFender Musical Instruments Corporation (FMIC) announced today that its recently established subsidiary, Fender Music Australia Pty Ltd. (“Fender Music Australia”), will launch on August 1, 2016 and begin direct-to-dealer operations in an effort to streamline growth and strategic direction within the market. Fender Music Australia will manage all aspects of FMIC’s brands directly in Australia and will ultimately report to Edward “Bud” Cole, Fender President, Asia. In addition to the seamless operational transition, Fender Music Australia will bring an even closer alignment with FMIC’s global strategies, particularly in Marketing, Artist Relations and Sales Support. Local dealers and consumers will not experience any change or disruption in daily business operations.

For more than 30 years, Fender Australia Pty Ltd, FMIC’s distributor, led by Director David O’Loughlin and Managing Director Margaret O’Loughlin, worked closely with Fender Musical Instruments Corporation and its predecessors to create a world-class distribution business in Australia.

“I’m pleased to announce that FMIC will take another important step forward in the Asia Pacific region following the successful transition of our business in Japan to direct-to-dealer last year,” said Andy Mooney, Fender CEO. “We’re excited about the opportunity to grow on the foundation that Fender Australia built.”

“FMIC would like to give special thanks and recognition to the executive management of Fender Australia who have been unparalleled stewards and champions of FMIC’s brands over the years,” said Edward “Bud” Cole, Fender President of Asia. “Fender Music Australia is committed to building on the legacy built by the O’Loughlins and creating even more excitement and growth for dealers and consumers in years to come.”

FMIC currently has a presence in over 14 countries with manufacturing facilities in the United States and Mexico and international operations in Australia, the United Kingdom, Germany, France, Sweden, Spain, the Netherlands, Canada, China, Japan, Ireland and Mexico.