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As a musician, you want your work to reach millions of people and get recognized and appreciated. But if you’re new to music, chances are you’re facing the same challenges as the thousands of new and independent musicians out there. Promoting your work and gaining influence is typically the most daunting aspect of a musician’s career.
Remember that musicians only start to make any real money when they have enough people willing to listen to their music and enjoy it. But that is only possible if you make yourself heard to the general public.
But how do you promote your music if you’re just an amateur musician with no real impact in the industry yet? Getting a sold-out concert seems like a big task if you’re just starting out, but there are other creative ways to promote your music. Let’s take a look at some of those methods.
1. Use Social Media Platforms
Social media networks like Facebook, Instagram, and Twitter are powerful tools to promote just about everything, including music. There really is no better way to reach the global public than using social media to your advantage. Geographical limitations do not apply to social networks, which means you can muster a follower base from all over the world instead of just your local neighborhood.
While using social media to promote your music should be second nature at this point, there are plenty of ways to go about it. First things first: create your pages and profiles on these platforms and release your content for public viewing. This method will showcase your work virtually to anyone landing on your profile. It will also connect you with your fans and listeners, getting you both feedback and possibly some free publicity. Social media marketing can even open opportunities for you to network and collaborate with other, more experienced artists.
2. Video and Audio Streaming Services
Most music lovers head over to video streaming services like Youtube and audio streaming services like Spotify and Sound Cloud to satisfy their cravings for music. These platforms provide your target audience with direct access to your work. If the content is good enough, and you’ve designed the uploads to take full advantage of these services’ algorithms, you might be able to reach a new level of fame altogether.
These services are mostly free to use, and at this stage, they’re great for marketing your work rather than making bucks. You can even send your tracks to major promotional pages and influencers on these platforms to further promote your music by featuring your songs on their channels having millions of subscribers.
3. Online Advertising
Supplementing your social media marketing efforts with paid sponsorships or online advertisements can lift your promotional campaign to a whole new level. Think about using Google Ads to reach more people. Social media sites like Facebook and Instagram also provide you with the option to run paid campaigns.
Online advertisements allow you to advertise your music to users who may not have even heard of you until now, let alone follow your pages. These ads follow specific patterns, and their algorithms target people most likely to follow your music, based on their search history, interests, and demographics.
You pay for these ads based on how long you want the platform to display your sponsored posts to potential followers. This strategy, if used correctly, could massively boost your follower count in a matter of days.
On the other hand, you can even make money by using ads in your music videos on your Facebook page and Youtube channel. However, you have to generate a fair amount of viewership before making any money on these networks.
Spotify is yet another great place to promote your music and reach music lovers from across the world. Upload your music to the site, create unique and fresh playlists, and employ some powerful promotion strategies to get your work in front of your target audience.
However, you need an initial kick on platforms like Spotify to get more followers and plays. It is a good idea to buy Spotify followers and plays for social proof, so other people can start to follow you on the music streaming site.
5. Media Company
Hiring a media company that specializes in music promotion can help grow your career. If chosen carefully, these services can successfully land you live performance gigs. While these media companies are costly, they are experts in the field and know what it takes to promote your work and reach your audiences. Companies like Spotipromo offer their clients to buy spotify streams and followers in minutes.
Gone are the days when you needed to spam gig invites and mixtapes to your online friends and contacts to persuade them to give your work a listen. By following these 5 tips, you won’t ever need to come off as that annoying newbie musician friend desperate for attention. You’re now on your way to grow your fanbase organically and craft your career as a professional musician.