Check out the Gretsch Nick 13 Signature

GRETSCH® INTRODUCES THE G5230T NICK 13 SIGNATURE ELECTROMATIC® TIGER JETTM WITH BIGSBY®

SCOTTSDALE, Ariz. (Aug. 10, 2020) – Gretsch® today introduces the G5230T Nick 13 Signature Electromatic® Tiger JetTM with Bigsby®.

As the guitarist and songwriter for California trio Tiger Army (celebrating a quarter century in 2021), Nick 13 seamlessly blends his eclectic influences — from the twang and slap of early rock ‘n’ roll and hillbilly country, to the dramatics of dark, Orbison-esque ballads or the raw energy of first wave ‘70s punk. Whether at the helm of Tiger Army or with his Americana solo pursuits, Nick 13 manages to be retro-sounding while still pushing into uncharted musical territory.

Gretsch honors the left-of-center icon with the all-new Gretsch G5230T Nick 13 Signature Electromatic® Tiger Jet™ with Bigsby®.

“While not my first instrument, it wasn’t until I got my first Gretsch many years ago that I really bonded with a guitar and felt like I’d found my sound — something deeply emotional but unique at the same time,” said Nick 13. “As time went on, I realized that many of my favorite records and artists utilized this sound, whether 1950s rockers like Duane Eddy or Eddie Cochran, George Harrison of The Beatles, or bands associated with the early punk movement like The Cramps and X. To be part of that lineage as a Gretsch artist with my own model means the world to me; I never wanted to play anything else.”

For nearly 70 years, the Gretsch Jet has been the hallmark sound for iconic players. Nick 13 puts his own stylistic spin on the classic instrument with dark and moody design elements including a sleek Black finish, white binding, cream pickup inserts, chrome hardware, distinctive pearloid TigerBat inlays, oxblood pickguard with TigerBat logo and matching truss rod cover with his signature.

Black Top Filter’Tron™ pickups amplify and accentuate the Jet’s chambered mahogany body and maple top to produce a wide, balanced and transparent tone. Together, the body and pickups thunder with full, responsive lows and mids with a high end that sparkles without spikes. A complement of individual pickup volume controls, master tone and master volume with treble bleed circuit provides intuitive control over pickup and tone settings. This unique signature instrument also features a lower set mahogany neck for effortless access and performance, 12”-radius laurel fingerboard with 22 medium jumbo frets, Bigsby® B50 vibrato tailpiece and anchored Adjusto-MaticTM bridge.

“The tone of my Tiger Jet is expansive – one of my favorite things is the hollowed, enclosed chamber within the body,” said Nick 13. “You can’t see it, but it provides resonance that a completely solid body guitar couldn’t get, while still avoiding the feedback issues playing a hollow body with higher gain normally creates. It’s the best of both worlds. Aesthetically, I love the handpicked color scheme and my favorite feature is the ’TigerBat’ fretboard inlays, which Tiger Army fans will recognize as the band’s logo.”

NAMM is cancelled but Believe In Music Week will save us

It’s not surprising, but Winter NAMM 2021 has been cancelled amid the Coronavirus mayhem. But fear not! There’ll still be plenty of musical-instrument-related fun in January, with NAMM announcing Believe In Music Week. The press release is below.

My only concern is, the cancellation of NAMM means no epic karaoke jam in the Clarion hotel bar this year. Maybe we should organise a streamed version!

NAMM Announces Believe in Music Week, The Global Gathering to Unite and Support the Industry

In light of the COVID-19 pandemic, and with the health and safety of NAMM members as the first priority, NAMM is reimagining how to connect all facets of the industry while benefiting those most deeply impacted by COVID-19 with the launch of Believe in Music: The global gathering to unify and support the people who bring music to the world.

Believe in Music, to be held over the week of January 18, 2021, will feature a mix of comprehensive programming and professional education at BelieveinMusic.tv, as well as an interactive marketplace to connect buyers and sellers – all designed to elevate the innovation and inspiration found across the industry while offering support for those most deeply affected by COVID. While not The NAMM Show or a virtual tradeshow, the initiative will meet the immediate business needs of NAMM member companies through thought-leader led education for all segments of the industry, networking and AI matchmaking, and business-to-business-focused opportunities to reaffirm and grow business connections, launch new products, share brand initiatives and engage with customers in real-time.

Joe Lamond, NAMM President and CEO, says, “While it remains unsafe for us to gather in person in January, Believe in Music week will use new, intuitive technology to connect us all to harness the incredible energy that happens when we come together. With a robust marketplace to launch new products and share your brand story, Believe in Music will also feature networking and matchmaking for our buyers and our sellers, education for all segments of the industry, and live music and concerts. And just like at all NAMM events, these activities will raise awareness and financial support to serve our NAMM family across our Circle of Benefits model. Believe in Music week will be a critical step for our industry to help us prepare for the new year and new opportunities.”

Tom Sumner, president of Yamaha Corporation of America, shares, “I believe there has never been a more important moment for our industry to gather, to conduct business, to inspire each other, to inspire music makers and to support those in our music family in need. That’s why Yamaha is excited to start working on our part of the new event from NAMM, Believe in Music. As an industry, we’ve always trusted NAMM to create gatherings that are safe, provide a conducive business environment and produce those surprise moments that we talk about years after the event. While I wish I could see you in person, I look forward to seeing you at Believe in Music.”

“We at Sweetwater as well as our customers look forward to The NAMM Show, yet with COVID, there’s been a lot of changes and we’ve all had to adapt in many ways… With each change like this there comes an opportunity and we’re very excited that NAMM will bring us Believe in Music,” states Mitch Gallagher, editorial director for Sweetwater. “While we can’t replace The NAMM Show, we look forward to all that this new platform has to offer including the ability to connect with our vendors, the opportunity for more of our staff to experience new products as they’re announced, the educational and training opportunities that Believe in Music will provide and so much more. By coming together for NAMM’s Believe in Music, we can all help support our industry and the world’s music makers. We’re looking forward to a great event.”

“NAMM is and always has been about helping people make connections, advocacy for music and musicians, and bringing people together from around the globe,” says Shure’s Abby Kaplan, vice president of global retail sales. “Shure stands by NAMM in pursuit to continue that effort. Perhaps, this year, those connections will be even more important as we in the pro audio and live sound segment work at getting back to having live events and concerts. Certainly, we’ll miss seeing all of our retailers, distributors and friends in person, but we’re excited about ways we can deploy an equally compelling experience this year and into the future … This creates a new opportunity for all of us to work together, rebuild and come back better than ever.”

The weeklong celebration will welcome domestic and international NAMM members from the music instrument, pro audio, live sound and live event industries, artists, media and policymakers, along with participants from GenNext (college music students and faculty), Music Education Days (school music administrators) and Nonprofit Institute (NAMM Foundation grantees and nonprofit affiliates). Emerging and established musicians and fans are invited to connect with brands and in special music-making projects and opportunities to showcase their talents and performances throughout the week, opening the potential to gather music makers in a capacity not restricted by location.

The industry’s much-loved annual events will now take place during Believe in Music week, as well. The 36th TEC Awards will recognize the individuals, companies and technical innovations behind the sound of recordings, live performances, films, television, video games and multimedia. In 2020, Joni Mitchell was presented with the Les Paul Innovation Award, an honor that recognizes musical artists whose work has exemplified the creative application of audio technology. The Hall of Fame Award, recognizing audio pioneers, as well as the music industry’s most accomplished producers and audio technicians, was presented to the creative powerhouse behind Pensado’s Place, Dave Pensado and Herb Trawick. The TEC Awards call for entries is now open through August 31: www.TECAwards.org

The Top 100 Dealer Awards will also be celebrated during the week. Now in its 10th year, the annual awards honor music retailers who have demonstrated a commitment to best practices, creativity and innovation in retail. The submissions process is now open for NAMM retail members and will close on October 2, 2020. Learn more and submit now at www.NAMM.org/Top100

Along with the award shows, music advocates will come together for The Grand Rally for Music Education. The annual event convenes music education advocates for a celebration of the benefits and pleasures of making music. In 2020, the Grand Rally welcomed 10-time Grammy winner Bobby McFerrin and Gimme5 for a special performance, along with a preshow performance by The Langley Ukulele Ensemble, The Legacy Ukulele Ensemble and winners of the “A Cappella at NAMM” contest.

Additional details of these events, receptions and other activities will be provided in the weeks to come.

In his final thoughts, Lamond shares, “If there’s any one common vision, it’s that as a global community, we believe in music. We believe in the future of music and in the future of our industry, and in this moment, we will unite and support music makers around the world.”

For those interested in participating or to learn more, please visit https://believeinmusic.tv/ to sign-up for future updates.

Official Hashtag: #BelieveinMusic

Fender has brought back real CuNiFe Wide Range Humbuckers

For a long-ass time, the Fender Wide Range Humbucker with CuNiFe – copper (Cu), nickel (Ni), iron (Fe) alloy – magnets has been one of those Holy Grail pieces of gear. Why? Well partly because of the tone of course, but also because CuNiFe magnets have been basically impossible to come by. Pickup companies and Fender itself have developed all sorts of models designed to get as close to the sound of those old Seth Lover-designed Wide Range humbuckers as possible, but there’s quite literally nothing like the real thing.

Well now the agonising CuNiFeFoMo is over: Fender has released the first authentic CuNiFe Wide Range pickup since 1979. It’s all there: the full bass, the clear treble, the bell-like mids. If you’ve never played one before, it’s a unique sound and feel. Earlier this year Fender announced an American Original 70s Telecaster Custom with a CuNiFe neck humbucker, and now you can get the pickup separately.

It’s not cheap but hey, a lot of players have waited 40 years for it and you’d pay a lot more for an original one.

5 Creative Ways to Promote Your Music

 

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IMG Source: stasknop

As a musician, you want your work to reach millions of people and get recognized and appreciated. But if you’re new to music, chances are you’re facing the same challenges as the thousands of new and independent musicians out there. Promoting your work and gaining influence is typically the most daunting aspect of a musician’s career.

Remember that musicians only start to make any real money when they have enough people willing to listen to their music and enjoy it. But that is only possible if you make yourself heard to the general public.

But how do you promote your music if you’re just an amateur musician with no real impact in the industry yet? Getting a sold-out concert seems like a big task if you’re just starting out, but there are other creative ways to promote your music. Let’s take a look at some of those methods.

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1. Use Social Media Platforms

Social media networks like Facebook, Instagram, and Twitter are powerful tools to promote just about everything, including music. There really is no better way to reach the global public than using social media to your advantage. Geographical limitations do not apply to social networks, which means you can muster a follower base from all over the world instead of just your local neighborhood.

While using social media to promote your music should be second nature at this point, there are plenty of ways to go about it. First things first: create your pages and profiles on these platforms and release your content for public viewing. This method will showcase your work virtually to anyone landing on your profile. It will also connect you with your fans and listeners, getting you both feedback and possibly some free publicity. Social media marketing can even open opportunities for you to network and collaborate with other, more experienced artists.

2. Video and Audio Streaming Services

Most music lovers head over to video streaming services like Youtube and audio streaming services like Spotify and Sound Cloud to satisfy their cravings for music. These platforms provide your target audience with direct access to your work. If the content is good enough, and you’ve designed the uploads to take full advantage of these services’ algorithms, you might be able to reach a new level of fame altogether.

These services are mostly free to use, and at this stage, they’re great for marketing your work rather than making bucks. You can even send your tracks to major promotional pages and influencers on these platforms to further promote your music by featuring your songs on their channels having millions of subscribers.

3. Online Advertising

Supplementing your social media marketing efforts with paid sponsorships or online advertisements can lift your promotional campaign to a whole new level. Think about using Google Ads to reach more people. Social media sites like Facebook and Instagram also provide you with the option to run paid campaigns.

Online advertisements allow you to advertise your music to users who may not have even heard of you until now, let alone follow your pages. These ads follow specific patterns, and their algorithms target people most likely to follow your music, based on their search history, interests, and demographics.

You pay for these ads based on how long you want the platform to display your sponsored posts to potential followers. This strategy, if used correctly, could massively boost your follower count in a matter of days.

On the other hand, you can even make money by using ads in your music videos on your Facebook page and Youtube channel. However, you have to generate a fair amount of viewership before making any money on these networks.

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4. Spotify 

Spotify is yet another great place to promote your music and reach music lovers from across the world. Upload your music to the site, create unique and fresh playlists, and employ some powerful promotion strategies to get your work in front of your target audience.

However, you need an initial kick on platforms like Spotify to get more followers and plays. It is a good idea to buy Spotify followers and plays for social proof, so other people can start to follow you on the music streaming site.

5. Media Company

Hiring a media company that specializes in music promotion can help grow your career. If chosen carefully, these services can successfully land you live performance gigs. While these media companies are costly, they are experts in the field and know what it takes to promote your work and reach your audiences. Companies like Spotipromo offer their clients to buy spotify streams and followers in minutes.

Conclusion

Gone are the days when you needed to spam gig invites and mixtapes to your online friends and contacts to persuade them to give your work a listen. By following these 5 tips, you won’t ever need to come off as that annoying newbie musician friend desperate for attention. You’re now on your way to grow your fanbase organically and craft your career as a professional musician.

New Fender Offsets Make Life Worth Living In This Hellpit

FENDER® RELEASES THREE NEW OFFSET MODELS, ADDS VINTAGE-INSPIRED, METALLIC FINISHES TO PLAYER SERIES 

Mustang®, Duo-Sonic™, Duo-Sonic™ HS, Mustang® 90, Mustang® Bass PJ Join Player Series Family, Inspiring Artists like beabadoobee, Omar Apollo, The Black Pumas, The Regrettes, and Music Lovers Around The World To Create  

HOLLYWOOD, Calif. (July 14, 2020)—Fender Musical Instruments Corporation (FMIC) today released new, highly anticipated additions to its Player Series line of electric guitars and basses. The Series now features reimagined Mustang®, Duo-SonicDuo Sonic™ HS, Mustang® 90, and Mustang® PJ Bass models in 10 colours new to the Player Series, including Firemist Gold, Desert Sand, Aged Natural and Burgundy Mist Metallic. Available through local retailers beginning today, each delivers the classic look, comfort and signature Fender sound that has helped shape popular music for over 74 years.

In 2018, Fender introduced the Player Series as a means of empowering players to take that next step in their musical journey. Now, the next generation of artists is bringing these iconic Fender models into a new decade with videos featuring soulful duo The Black Pumas, power-pop band The Regrettes, singer-songwriter Omar Apollo, and U.K. bedroom pop sensation beabadoobee. 

“More people are playing guitar than ever before,” said Justin Norvell, EVP of Fender Products. “Music fans everywhere continue to turn to music and playing guitar in times of hardship and artists are finding new ways to create. Like our artists, we’re always pushing the boundaries of what a guitar can be, giving players products that inspire and deliver quality craftsmanship, timeless design and iconic sound that take their music to new heights. These new offset models are no exception and bring some of our most popular designs and vintage-inspired colours to the Fender brand’s entry point and the forefront of a musical renaissance.”

The Player Series was built to unlock infinite creative opportunities for those looking to express their individual style with Fender’s often imitated–but never duplicated–gear. Mustang, Duo Sonic, Duo Sonic HS, Mustang 90 and Mustang Bass models are available in colours new to the Player Series, including Firemist Gold, Desert Sand, Aged Natural and Burgundy Mist Metallic. These offset electric guitars retail for $1,199 and the Mustang Bass PJ is priced at $1,299. The Player Series continues to set the benchmark for quality and performance, with upgraded, cool features, including: vintage-inspired pickups for legendary tones reminiscent of the world’s most influential records; modern “C” shaped necks for comfort; roadworthy hardware for reliable performance and easier setup; fresh colours; the classic Fender logo and “F”-stamped neck plate for a more authentic Fender look. 

Earlier this year, Fender released the Player Lead series featuring a new solid-body design, hard-tail bridges and cool new wiring options for the unconventional, offbeat, and most importantly, undefined players. The series offers the choice of the Player Lead II (an homage to the late `70s models) and the Player Lead III (a tribute to the original 1982-only model), which both incorporate era-correct Lead Series specs with a blend of the modern Player Series specs offering style, power, and versatility in comfortable, easy-to-play models.

Player Series instruments mark a player’s official entry into the Fender brand and are perfect for a wide assortment of guitarists – from inspirational artists to fans that are just learning online with digital learning app Fender Play®. In an effort to welcome new players into the fold, Fender has created a New Players Buying Guide with resources for beginning players who need gear advice and direction on where to start. 

For a full break down of Player Series specs, click here. For product and artist images of beabadoobee, Omar Apollo, The Black Pumas and The Regrettes, click here.    

For technical specs, additional information on new Fender products and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender.  

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ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION: 

Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®–follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends.