Fender Expands American Standard Series

Fender American Standard Series

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PRESS RELEASE: Fender is proud to expand its popular American Standard series. The series, which debuted in 1986, has become the proverbial heart of the Fender brand, fusing the best of classic and contemporary features. “The Fender American Standard series is the core of the Fender lineup, the place where we combine our 60-plus years of history with modern innovations in a perfect blend of the best of yesterday and today,” said Justin Norvell, vice president of marketing at Fender. “They are handcrafted American originals, and the choice of professionals worldwide. These seven new models provide musicians with an even greater tonal palette, making the American Standard a great choice no matter what features or sounds a player is seeking. With the American Standard series, we make art in our instruments, so musicians can make their art with them in their music.” Read More …