Fender Names Bob Roback New President

Bob RobackPRESS RELEASE: Fender Musical Instruments Corporation (FMIC) announced today that Bob Roback has joined FMIC as President and has also joined the company’s Board of Directors. Roback has extensive experience as an entrepreneur and executive in the music business, overseeing the growth and development of many of the most innovative consumer experiences in digital music and converting those experiences into successful businesses. Roback is an important new addition to Fender’s senior leadership team and will have a wide scope of responsibility including overseeing the development of Fender’s emerging digital strategy aimed at deeply engaging musicians and music fans more broadly. Roback will also establish a new Los Angeles office in order to expand the company’s consumer marketing and digital capabilities. Read More …