BOOK REVIEW: The Orange Flipbook


There’s simply no way to possibly dislike Orange. Their amps sound cool. Their amps look cool. Their amps are reliable. That’s pretty much all you need to know!

Or is it?

It turns out there’s much more to the story than that. One half of The Orange Flipbook, Building The Brand, takes you behind the scenes at Orange, right back to the very formation of the company as a recording studio and musical instrument store, through to later ventures such as music publishing and a record label, all the way up to the brand’s current resurgence in the eyes of the public and in the backlines of bands like Stone Sour and Rush (and innovations like the OPC).

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BOOK REVIEW: Bob Taylor – Guitar Lessons

Like Henry Ford or George Lucas before him, Bob Taylor is one of those rare innovators whose ingenuity is matched by their creativity. It takes a special kind of mind to be equally enamoured by the process and the outcome, and Taylor’s guitars are a testament to that vision. Every little piece has its place, and every process, tool, template, jig, material and measurement has been scrutinized to within an inch of its life before being permitted the reward of playing a part in making a Taylor guitar. Guitar Lessons is Taylor’s first book, and it explains how and why Taylor Guitars came to be what the company is today.

Guitar Lessons can be read in three ways: as a memoir of a legendary guitar builder for those interested in the instrument from a player’s point of view; as an insight into the design and construction processes from a luthier’s perspective; or as a ‘how to succeed in business’ manual for those who may not have a particular affinity for the guitar building industry but who might like to gather inspiration and advice in whatever form it appears.

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