The Motley Crue reunion is a great example of how to read your online stats

So Motley Crue are back, four years after what was intended to be their final show, and after literally exploding the heck out of a contract that precluded them from ever playing together again. And why wouldn’t they? As their manager Allen Kovac says in a new interview with Forbes, demand for the band is through the roof after the success of their Netflix film The Dirt. “There’s a demand that we could see from data and streaming, where the audience changed and the streaming went up 600% when the film was out and has stayed up 300%, and will stay there because their followers tripled,” Kovac says in the interview. “And that’s what you’re aiming for. You’re aiming for followers. Not quick playlisting or radio airplay.”

Data showed Kovac and the band that their audience shifted from 64% aged 45-to-59, to 62% aged 18-to-45. And with the Motley Crue/Poison/Def Leppard tour selling over 700,000 tickets in the first weekend on sale, it shows that they’re on absolutely the right path. There’s demand there, and of course money to be made. And personally I’d love to see these three bands playing together just cos that sounds like a damn fun night out.

But there’s more to this story than just ‘band gets back together when it realises it can make a buttload of money.’ It’s also a great lesson for musicians in how you can use your social media and streaming statistics to figure out exactly where you’re wanted and by whom, and therefore how you might steer your career. What it doesn’t mean is that you should change who you are to chase an audience. But if you’re clever you can use that information to zero in on what you’re doing right and where it’s being best received. Maybe you’ll find you’re getting a lot of streams or social likes from a particular city. You could use this info to make a video just for that city and audience-target it on Facebook. Maybe it’ll get liked and shared a lot in that region and you’ll be able to build a real connection with that audience. Did someone share your video to a particular Facebook group and it got a great response? Well you’d better join that group! Do people respond better to your Instagram stories than to your posts? Well then, that tells you that you should consider doing things that monetise your stories (eg: swipe up to buy this song on Bandcamp!), but also that maybe you need to put more thought into posting the kind of things that connect with the Instagram users who don’t tend to look at the Stories section.

So next time you hit that stats tab, keep an open mind about what it’s telling you, what it could mean and how you could use it to bring your music to more people.

8 Strings – I’m Jonesin’ Bad…

8 String ThumbnailI’m really jonesing bad for an Ibanez 8-string right now. I just feel like there are notes I want to incorporate in my music that aren’t on my fretboard, even on my seven-string. I want to be able to play lower walking basslines for fingerpicked blues. I want to have an extra-beefy G Major chord. I want to be able to extend scales even further for dramatic effect, and mess around with otherwise unreachable chord inversions. In short, I want the damn thing to make music. We’re looking at a few Ibanez 8-strings on the I Heart Guitar Facebook page right now. If you’re on Facebook, come over and join in! Read More …

Win A Limited Edition Rotosound Vintage Fuzz Pedal

fuzz_triple_thumbWanna win a Limited Edition Rotosound Vintage Fuzz Pedal? Simply ‘Like’ Rotosound On Facebook! Here’s the press release:

Rotosound has three Limited Edition versions of their legendary Vintage Fuzz Pedal to give away. To be in with a chance of winning all you need to do is visit the Rotosound Facebook page and ‘like’ it. When the ‘likes’ reach ten thousand three lucky winners will be chosen at random from all the new ones. Read More …

COOL GEAR ALERT: Ibanez Roadcore


Check this out! Ibanez RC320 Roadcore. Just saw it on the Ibanez UK Facebook, and the good folks at Andertons have posted about it here. One-piece bolt-on Maple neck with Rosewood fretboard; double-bound Mahogany body; Tight-Tune bridge, and CORE-TONE pickups. And it’s also available in black. Digging the old-sch00l-inspired headstock and the binding.

I like it. It’s like an FR got it on with a Talman while a Darkstone watched.

Ibanez UK has a great image gallery here.

 

Fender Richie Kotzen Tele gets worldwide release

Woo! One of my dream guitars is now going to be made available to the whole world (it’s currently only offered in certain markets, y’see). As just posted on Richie Kotzen’s Facebook:

“Fender Guitars will be selling Richie Kotzen’s signature model telecaster GLOBALLY starting this January… The guitar was previously only available in Japan and Europe… Good news for those interested parties in North and South America!”

What Les Paul would you recommend?

Hey folks. I think it’s time I got myself a Les Paul for work purposes (pickup reviews and demos, pics for my Gibson.com articles and Mixdown magazine column, stuff like that). And I thought I might throw it open to see if you can recommend a particular model to me. I can’t afford a super-mega expensive top shelf model right now (unless someone buys a whole bunch of ads), but I think that for my particular requirements I need a traditional-sounding mahogany body/maple top Les Paul with two full-sized humbuckers and traditional Les Paul ‘two volumes, two tones and a toggle switch’ wiring. Although I play a lot of Ibanez guitars with very thin necks, I quite like thick guitar necks too.

Here are a few I’m thinking of, each of which meets my requirements in terms of body woods and electronics configurations. Can you suggest any others or offer your opinion? Leave a comment below or here on the I Heart Guitar Facebook page.

Les Paul Studio 50s Tribute Humbucker

I’ve really liked the other Tribute models I’ve played, and Satin Honeybust looks pretty tasty.

Read More …