NAMM 2012: Fender 50th Anniversary Jaguar

Forgive me for talking like a teenage girl circa 2004, but, okay, here goes: “Fender Jaguars are so hot right now.” Between this and the new Johnny Marr model, it’s a bumper year for Jag buffs.
FENDER® INTRODUCES 50TH ANNIVERSARY JAGUAR®GUITAR

U.S.-built anniversary instrument combines old and new into “finest of all Jaguar guitars” model

SCOTTSDALE, Ariz.  (Jan. 11, 2012) — Fender is proud to celebrate five colorful decades of the Jaguar guitar by introducing the 50th Anniversary Jaguar model.The instrument takes players back to 1962, when Fender introduced an unusual new guitar that paired a sleekly modified Jazzmaster® body style and elaborate control layout with a shorter scale and smaller, brighter pickups with more output. The resulting Jaguar was the fourth and last of Fender’s original lineup of standard electric guitars.

Perfectly matched to the early-’60s renaissance in design modernism (as exemplified by everything of the era from autos to aircraft to sunglasses to furniture), the Jaguar gradually acquired a fascinating pedigree quite unlike that of any other Fender guitar. A chromed-out, surf-rock staple of the 1960s, it found new life from the mid-1970s-on as a subversively offbeat alternative axe wielded by punk, post-punk, grunge and alt-indie guitar heroes and anti-heroes alike. The same guitar that originally crested waves of reverb-drenched singles by groups such as the Chantays and the Surfaris later fueled, for example, the dynamic grunge maelstrom of Nirvana, the translucent shoe-gazing dream pop of My Bloody Valentine and the literately artful alt-rock of the Pixies, the Flaming Lips and many others.

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