Steve Stevens Roland demo webcast
Live Broadcast From Guitar Center Hollywood
WHAT: Roland Corporation U.S. and Guitar Center bring guitar legend Steve Stevens to Hollywood for his first hands-on public demonstration of Roland’s innovative V-Guitar series of products. Roland will also be giving away a Powered by Roland G-5 Strat® autographed by Steve Stevens.
WHO: Steve Stevens is perhaps best known for his nearly 30-year association with ‘80s icon Billy Idol and his pyrotechnic playing on Idol tracks such as “Rebel Yell” and “Eyes Without a Face.” Additionally, Stevens boasts an impressive resumé of achievements as both a solo artist and sideman, working with a diverse range of artists, including such greats as Joni Mitchell, Michael Jackson, Vince Neil and many others. In 1986, his contributions to the Top Gun soundtrack earned Stevens a GRAMMY® Award. Join Roland, Guitar Center and Steve Stevens for an evening of insight, discussion and live performance.
WHEN: THURSDAY, November 8, 2012 – 7:00 P.M.*
7:00 – 7:30 p.m. Steve Stevens V-Guitar demonstrations
7:30 – 8:00 p.m. Q&A with Steve Stevens followed by autograph session
*GuitarTV.com will broadcast the event live beginning at 7:00 p.m. PST.
WHERE:
Guitar Center #110
7425 W. Sunset Blvd.
Hollywood, CA 90046
http://stores.guitarcenter.com/Hollywood
Roland Guitar Friend Jam

This has got to be the coolest thing to happen to jamming since the music store notice board: Roland’s Guitar Friend Jam. It’s a social media application which hooks you up with other guitarists and lets you share your rockin’ with the world. It requires a few specialised pieces of gear to work: either a Fender GK-Ready Stratocaster GC-1 or a guitar with a Roland GK-3 hex pickup, and either a Roland GR-55 Guitar Synthesizer or Roland V-Guitar System VG-99.
Personally I have a huge crush on the GC-1 and GR-55 (almost to the ‘Put Money In A Jar Labelled Roland GR Stuff’ level). When I was all of 16 years old a local music store loaned me a much, much earlier version of Roland’s guitar synth technology so I could figure it out and do a demo/clinic in-store. I loved having that thing to play with for a few weeks, but as soon as I brought it back to the store somebody bought it and they didn’t need me to do the demo any more. Booo!
Here’s the press release:
NEWS: Roland GR-55 guitar synth hits the streets
Los Angeles, CA, March 10, 2011 — Roland is extremely proud to announce the release of the GR-55 Guitar Synthesizer, a revolutionary new product from the world’s undisputed leader in guitar synthesis technology. Combining PCM synthesis with digital instrument modeling from the respected VG-99 V-Guitar System, the GR-55 represents Roland’s latest advances in guitar synthesis, offering playability, features, and sound quality that far surpasses the capabilities of previous generations of guitar synthesizers.
The GR-55 is the pinnacle of Roland’s exhaustive efforts in the field of guitar synthesis over the last 35 years. In 1977, the company created the GR-500, the world’s first guitar synthesizer. This milestone product ushered in a new era of guitar expression, allowing guitarists to play an entire palette of sounds that were previously available only to keyboard players. Since then, Roland has remained steadfastly dedicated to guitar synthesis, constantly developing and improving the technology to make it accessible and easy to use for all guitarists.
NAMM 2011: Roland GR-55 Guitar Synthesizer

One of the first and, coincidentally, coolest things I saw at NAMM this year was the Roland GR-55 Guitar Synthesizer. I checked it out myself (Roland had some killer pickup-less guitars set up with Roland GK-2A synth pickups to demonstrate the system) and I was blown away by the guitar tones and synth flexibility. You can run two synth sounds, a COSM-modelled guitar sound through a PA while simultaneously sending your natural guitar sound to your regular amp. Imagine two different synth sounds, a COSM-modelled amp rig and your ‘real life’ setup all running at once. Oooh the possibilities. I’m putting this on my ‘If I get rich this year I’m totally gonna buy one’ list. I’ve been messing about with (borrowed) Roland guitar synths since the old GR-09 (and even the old V Guitar) back in the mid 90s and this really is the maturation of the concept.
PRESS RELEASE:
Roland UNVEILS GR-55 GUITAR SYNTHESIZER
Breakthrough Product Fuses PCM Synthesis and COSM Modeling
Los Angeles, CA, January 13, 2011 — Roland is extremely proud to announce the
GR-55 Guitar Synthesizer, a revolutionary new product from the world’s undisputed leader in guitar synthesis technology. Combining PCM synthesis with digital instrument modeling derived from the respected VG-99 V-Guitar System, the GR-55 represents Roland’s latest breakthrough advances in guitar synthesis, offering playability, features, and sound quality that far surpasses the capabilities of previous generations of guitar synthesizers.
The GR-55 is the pinnacle of Roland’s exhaustive efforts in the field of guitar synthesis over the last 35 years. In 1977, the company created the GR-500, the world’s first guitar synthesizer. This milestone product ushered in a new era of guitar expression, allowing guitarists to play an entire palette of sounds that were previously available only to keyboard players. Since then, Roland has remained steadfastly dedicated to guitar synthesis, constantly developing and improving the technology to make it accessible and easy to use for all guitarists.
Driven by Roland’s newest proprietary digital processing technology, the GR-55 delivers lightning-fast tracking performance and previously impossible sound-making capabilities. It features two independent synthesizer sound engines, each loaded with over 900 of Roland’s latest sounds, including pianos, organs, strings, vintage and modern synths, percussion, and many more. A third sound engine is driven by Composite Object Sound Modeling (COSM®), the guitar modeling technology behind Roland’s famous VG-99 V-Guitar System. With COSM, the GR-55 can emulate electric and acoustic guitars, basses, and other instruments, as well as guitar and bass amplifiers.
The GR-55 allows players to combine all three sound engines, plus their guitar’s normal input, to create any sound from the familiar to the original. An independent multi-effects processor is available for a huge array of tone-shaping options, plus global reverb, chorus, delay effects and EQ to add final sweetening to any sound.
The GR-55 puts guitarists instantly in touch with a huge library of amazing sounds, with no editing required. The onboard lineup of ready-to-use presets takes the pain out of the process, from pop to rock and beyond, with quick-access category buttons. Creating and editing sounds is a breeze for guitarists as well, thanks to a large LCD display, simple front panel, and the intuitive EZ Edit and Sound Style features. Also, onboard is a phrase looper that lets players capture on-the-fly recordings with unlimited sound-on-sound style overdubs.
The GR-55 also features a USB song player that lets users play WAV files stored on USB flash memory, and song playback can be controlled with the onboard pedals. The GR-55 also functions as an audio/MIDI interface for computers, with a rear-panel USB 2.0 port for a quick and easy connection. Users can easily integrate with their favorite digital audio workstation software, recording GR-55 sounds as audio in the DAW and using the GR-55’s super-fast pitch-to-MIDI capabilities to trigger MIDI sounds such as virtual synths and samplers with their guitar.
The GR-55 is equipped with Roland’s industry-standard 13-pin GK interface. It is possible to use a GR-55 as an effect processor for a non-GK equipped guitar, but to access the GR-55’s enormous palette of sounds, guitarists must use an instrument equipped with a GK-compatible pickup, such as Roland’s GK-3 Divided Pickup. The GK-3 can be easily installed on most steel string guitars with no modification to the instrument. In addition, many different GK-ready instruments are commercially available from various top guitar manufacturers.
For more information, visit www.RolandConnect.com.
Here’s a cool video from Synth ME of Danger Danger’s Rob Marcello demonstrating the unit.
Rob Marcello demonstrates the Roland GR-55 Guitar Synthesizer







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