For many years now I’ve been a huge fan of IK Multimedia’s AmpliTube range of amp/effect/cabinet simulators. AmpliTube 3 is still my go-to plug-in even after years of reviewing anything and everything. In fact, at this very moment I’m getting to know AmpliTube: MESA/Boogie for a review, and it’s once again demonstrating how incredibly flexible and detailed the AmpliTube universe is. And now IK Multimedia has announced AmpliTube 4, with some really advanced new features and a suite of new British-inspired amplifiers, including one based on the legendary Marshall JMP-1 tube MIDI preamp! And something I’ve been hoping for for quite a while: an effects loop insert point between the preamp and power amp. Awesome. Below is the video and press release.