The Motley Crue reunion is a great example of how to read your online stats

So Motley Crue are back, four years after what was intended to be their final show, and after literally exploding the heck out of a contract that precluded them from ever playing together again. And why wouldn’t they? As their manager Allen Kovac says in a new interview with Forbes, demand for the band is through the roof after the success of their Netflix film The Dirt. “There’s a demand that we could see from data and streaming, where the audience changed and the streaming went up 600% when the film was out and has stayed up 300%, and will stay there because their followers tripled,” Kovac says in the interview. “And that’s what you’re aiming for. You’re aiming for followers. Not quick playlisting or radio airplay.”

Data showed Kovac and the band that their audience shifted from 64% aged 45-to-59, to 62% aged 18-to-45. And with the Motley Crue/Poison/Def Leppard tour selling over 700,000 tickets in the first weekend on sale, it shows that they’re on absolutely the right path. There’s demand there, and of course money to be made. And personally I’d love to see these three bands playing together just cos that sounds like a damn fun night out.

But there’s more to this story than just ‘band gets back together when it realises it can make a buttload of money.’ It’s also a great lesson for musicians in how you can use your social media and streaming statistics to figure out exactly where you’re wanted and by whom, and therefore how you might steer your career. What it doesn’t mean is that you should change who you are to chase an audience. But if you’re clever you can use that information to zero in on what you’re doing right and where it’s being best received. Maybe you’ll find you’re getting a lot of streams or social likes from a particular city. You could use this info to make a video just for that city and audience-target it on Facebook. Maybe it’ll get liked and shared a lot in that region and you’ll be able to build a real connection with that audience. Did someone share your video to a particular Facebook group and it got a great response? Well you’d better join that group! Do people respond better to your Instagram stories than to your posts? Well then, that tells you that you should consider doing things that monetise your stories (eg: swipe up to buy this song on Bandcamp!), but also that maybe you need to put more thought into posting the kind of things that connect with the Instagram users who don’t tend to look at the Stories section.

So next time you hit that stats tab, keep an open mind about what it’s telling you, what it could mean and how you could use it to bring your music to more people.

Check Out Mick Mars’s Music Man Cutlass


Check out this pic from Music Man’s Instagram yesterday: Motley Crue’s Mick Mars – or should that now be ‘Former Motley Crue guitarist Mick Mars’ – playing a new Music Man Cutlass guitar. Mick’s guitar has a Floyd Rose bridge and a humbucker in the bridge position but the regular Cutlass model is visible here, with three single coil pickups and a traditional non-locking vibrato.  Read More …

Nikki Sixx and Dean Markley Announce Online Trivia Contest

crueGLENDALE, AZ SEPTEMBER 23, 2013 –– To celebrate and kick off their new residency “Mötley Crüe Invites You To An Intimate Evening In Hell” at The Joint at Hard Rock Hotel and Casino Las Vegas, Dean Markley is teaming up with Nikki Sixx for an online trivia contest.  The contest runs now through October 15, 2013 with prize packages that include a Nikki Sixx Signature Series bass from Schecter Guitars, an autographed drumhead signed by all four member of Mötley Crüe, an autographed copy of Mötley Crüe‘s Greatest Hits CD, Nikki’s Signature Series set of bass strings from Dean Markley and much more. Fans can enter by visiting  Read More …

ISN’T IT TIME YOU CHECKED OUT: Motley Crue with John Corabi

Straight off the bat, lemmie state that I’m not really a fan of Motley Crue. I likes my 80s rock but the Crue were always a little too screechy for my liking, and when you really zeroed in you could hear the sloppiness that they tried to bury with layer upon layer of overdubbing. Guitarist Mick Mars has even admitted this in interviews, saying that what people thought was slapback delay or chorus on his guitar was just the result of messy overdubbage. Whatever – they had some cool songs n’junk, I just never really cared for ‘em.

But wait, have you checked out their self-titled 1994 release? The one that featured John Corabi on lead vocals instead of Vince Neil? Cos if you haven’t, you should. It’s totally badass. They stripped the sound of all the 80s glamminess, replaced it with a bit of 70s Tony Visconti-type glam here and there, and borrowed some guitar tones from Metallica (listen to the Black album and ‘Hooligan’s Holiday’ back to back to see what I mean). The Crue’s producer was, of course, Bob Rock, who in between Dr. Feelgood and this self-titled number was employed by the mighty Metallica machine to turn them into the closest thing the metal world will allow to pop stars. It’s quite obvious that he took back some of what he’d learned with Metallica when it was time to hole up with the Crue for their first (and it turns out, only) album of the grunge era. So the songwriting is dark, the performances are nuanced, the tones are finessed and the arrangements are far more solid than you would expect from the dudes who covered ‘Smoking In The Boys Room.’ The arrangements were helped by the fact that Corabi is a very capable guitarist, freeing up Mick Mars to mess around a little more with orchestration.

The world was never going to accept this album from Motley Crue. For a brief period in the 90s, any reference to or memory of late 80s hard rock was considered vulgar and embarrassing. Die-hard Crue fans didn’t want to accept the band without Vince Neil, while hard rock fans didn’t want to accept Motley Crue, no matter who was at the mic. It’s kinda surreal to now see Motley Crue selling out stadiums, when you consider just how derided their type of music was for a while there.

Even despite the fan reaction, the album reviewed well in Rolling Stone and somehow debuted at #7 on the Billboard charts. It was certified gold, back in the days when people actually bought albums. And today it’s withstood the march of time a lot better than the majority of the bands who mocked the Crue back in the day.

VIDEOS: Hooligan’s Holiday Smoke The Sky

LINK: Motley Crue Store