There’s simply no way to possibly dislike Orange. Their amps sound cool. Their amps look cool. Their amps are reliable. That’s pretty much all you need to know!
Or is it?
It turns out there’s much more to the story than that. One half of The Orange Flipbook, Building The Brand, takes you behind the scenes at Orange, right back to the very formation of the company as a recording studio and musical instrument store, through to later ventures such as music publishing and a record label, all the way up to the brand’s current resurgence in the eyes of the public and in the backlines of bands like Stone Sour and Rush (and innovations like the OPC).