Fender American Design Experience Goes Online

I Heart GuitarOne of the absolute coolest things about my visit to Fender a few years ago was checking out the Fender American Design Experience, a section of the Fender Visitor Center in Corona, California where you could go in and select the parts to build your own personalised guitar or bass. It’s not quite Custom Shop but certainly more personal than a regular production guitar. And now Fender has taken this experience online, allowing you to configure your own Strat, Telecaster, Precision Bass or Jazz Bass from a wide range of options, then have the guitar built and sent out to you all for a pretty dang affordable price. You can make your own design from scratch or use various artist-designed models as your jumping-off point. I used the Configurator to whip up a 65-influenced Strat with Texas Special pickups and a left-handed neck. Oh and I also made a little tribute to the Frank Zappa/Jimi Hendrix Strat in its ‘pre-restored’ configuration. And a tribute to David Gilmour’s #0001 Stratocaster. And a Richie Kotzen-esque Strat. And a couple of SRV-ish ones (one with a rosewood fretboard, one with maple). And a red, humbucker-loaded vintage/modern hybrid something-or-other. And a sunburst-and-gold Telecaster. And on and on. Here they are, followed by the press release.


Read More …

The Fender Stratocaster Turns 60

0867604ad5df412ea4ecf0b611742200.jpgOn one hand, it feels like the Fender Stratocaster has always been there. On the other, there are still folks who quite clearly remember when these beautiful instruments were first released. Fact is, the Stratocaster has been around for 60 years as of 2014, and it’s a testament to the perfection of Leo Fender and co’s initial vision that you can still buy new Stratocasters right now that are very much like those first Strats. Even though the design has been refined and elaborated upon in the intervening six decades (and I defy anyone to play an American Deluxe Stratocaster and not be blow away by the quality and playability), those developments have never made the original 1954 Stratocaster blueprint obsolete. And so in 2014, Fender will celebrate the 60th Anniversary of the Stratocaster with six models celebrating the guitar’s past, present and future (including Strats with iOS connectivity!). You can read about them here. In the meantime, below is a great piece from Fender about the Stratocaster. And if you use Twitter, Instagram, Vine or Facebook, use the hashtag #STRAT60 to show how you’ve helped shape the past 60 years of music with your Fender Stratocaster.

Read More …

The Fender Stratocaster by Dave Hunter

Fender StratocasterPress Release: Fender’s Stratocaster is arguably the number-one instrument icon of the guitar world. When introduced in 1954, its offset space-age lines, contoured body, and three-pickup configuration set the music world on its ear—it was truly unlike any guitar that had come before. In the hands of the world’s most beloved players, the Stratocaster has since become a popular weapon of choice among rock, blues, jazz, and country players and, not coincidentally, is also one of the most copied electric guitars of all time.  Read More …

Signed Fender Blacktop Stratocaster Auction

StratPress Release: On September 2013, Kings of Leon, John Mayer, Alicia Keys, and Stevie Wonder gathered at the Global Citizen Festival in New York City’s Central Park to play historic performances in celebration of the work being done to end global poverty. A live audience of over 60,000 and a worldwide broadcast to millions made this event one of the most significant events in music history. An extremely rare Fender Blacktop Stratocaster guitar was signed by multiple famous names in attendance, including Stevie Wonder, John Mayer, Janelle Monae, Katie Holmes, Gerard Butler, Erin Heatherton, Russell Simmons, and more. This exclusive item is open for bidding now on global charity auction site Charitybuzz until October 24 at https://www.charitybuzz.com/catalog_items/399402Read More …

Fender Custom Shop 2013 Custom Collection

Aaah, don’t ya love it when the first news starts to filter through about 2013 guitar models. Check out this info about the Fender Custom Shop’s 2013 Custom Collection.

SCOTTSDALE, Ariz.  (Dec. 27, 2012) — The Fender Custom Shop’s 2013 Custom Collection presents some of its most sophisticated and meticulously crafted product offerings to date, including eight guitars and two basses. The most distinctive features of each individual model are listed below:

2013 Custom Deluxe Stratocaster®

  • Okume body with access heel and AAA flame maple veneer top in Faded Three-Color Sunburst, Candy Yellow, or Ebony Trans
  • Urethane-finished AAA flame maple neck with a mid-’60s oval “C” back shape
  • Dark rosewood or one-piece maple fretboard with 22 medium jumbo frets
  • Custom Shop Fat ’50s pickups with five-way pickup switch and modern Strat® wiring
  • Chrome hardware with pearl button tuners Read More …


Wow! This is a very cool idea. I especially like the headphone jack, because the tangle-factor is always so much higher with iOS guitar devices And their associated cables. They seem to have thought of everything herE.

SCOTTSDALE, Ariz. (November 12, 2012) – Squier is proud to introduce an innovative new Strat guitar model that can directly connect with and record to Apple iPhoneiPadiPod touchMac or Windows-based computers.

The Squier by Fender Strat Guitar with USB and iOS Connectivity features an onboard mini-USB connector that allows players to interface directly and easily with all these devices, with no additional hardware needed – including GarageBand and other music apps on iOS. Read More …

Roland Guitar Friend Jam

This has got to be the coolest thing to happen to jamming since the music store notice board: Roland’s Guitar Friend Jam. It’s a social media application which hooks you up with other guitarists and lets you share your rockin’ with the world. It requires a few specialised pieces of gear to work: either a Fender GK-Ready Stratocaster GC-1 or a guitar with a Roland GK-3 hex pickup, and either a Roland GR-55 Guitar Synthesizer or Roland V-Guitar System VG-99.

Personally I have a huge crush on the GC-1 and GR-55 (almost to the ‘Put Money In A Jar Labelled Roland GR Stuff’ level). When I was all of 16 years old a local music store loaned me a much, much earlier version of Roland’s guitar synth technology so I could figure it out and do a demo/clinic in-store. I loved having that thing to play with for a few weeks, but as soon as I brought it back to the store somebody bought it and they didn’t need me to do the demo any more. Booo!

Here’s the press release:

Read More …