One of the absolute coolest things about my visit to Fender a few years ago was checking out the Fender American Design Experience, a section of the Fender Visitor Center in Corona, California where you could go in and select the parts to build your own personalised guitar or bass. It’s not quite Custom Shop but certainly more personal than a regular production guitar. And now Fender has taken this experience online, allowing you to configure your own Strat, Telecaster, Precision Bass or Jazz Bass from a wide range of options, then have the guitar built and sent out to you all for a pretty dang affordable price. You can make your own design from scratch or use various artist-designed models as your jumping-off point. I used the Configurator to whip up a 65-influenced Strat with Texas Special pickups and a left-handed neck. Oh and I also made a little tribute to the Frank Zappa/Jimi Hendrix Strat in its ‘pre-restored’ configuration. And a tribute to David Gilmour’s #0001 Stratocaster. And a Richie Kotzen-esque Strat. And a couple of SRV-ish ones (one with a rosewood fretboard, one with maple). And a red, humbucker-loaded vintage/modern hybrid something-or-other. And a sunburst-and-gold Telecaster. And on and on. Here they are, followed by the press release.