The Sterling By Music Man S.U.B Series family of instruments are designed to provide a new level of quality, features and value for the beginning or intermediate player. Part of this philosophy includes using established (and very player-friendly) Ernie Ball Music Man designs such as the Silhouette and Axis as the basis for budget-priced guitars. A lot of us might remember the SUB name from a previous attempt by EBMM to make their designs more affordable: the original SUB instruments were US-made but with more budget-friendly finishing techniques. The new S.U.B line is made in Asia, and ironically the finishes look a lot prettier than the old SUB line, which had a sort of industrial vibe.
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