New Fender Custom Shop Limited models

PRESS RELEASE

FENDER® CUSTOM SHOP ADDS NEW MODELS TO 2012 LIMITED COLLECTION

Additions push the “Dream Factory’s” boundaries to superior levels of innovation

SCOTTSDALE, Ariz. (July 17, 2012) — The Fender Custom Shop is proud to introduce five striking models to its 2012 limited collection; four guitars and one bass. The new additions join 10 previously released models, making for an impressive family built for the most discerning musicians.

New to the collection is the 1963 Heavy Relic® Stratocaster®, which offers upgraded features and a serious relic treatment. Available in Black, it has a carefully selected alder body, mid-’60s oval “C”-shaped maple neck, 9.5”-radius rosewood fingerboard with medium jumbo frets, Texas Special pickups (neck, middle), Duncan® JB Model™ SH-4 pickup (bridge), five-way switching and a push-pull volume pot that splits the bridge pickup.

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NAMM 2012: Fender Custom Shop goodies

Hands down, one of the best things about NAMM is seeing all the sweet Fender Custom Shop stuff in one room.

How about this: Jaguar with select Alder body, Oval C-shaped neck, 7.25″ fretboard radius, vintage frets, Vintage ’62 Jaguar pickups, binding and block inlays. MSRP $9,700.

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