FENDER® EXPANDS ACCLAIMED MUSTANG™ SERIES WITH POCKET-SIZED MUSTANG™ MICRO PERSONAL AMP
Mustang™ Micro Packs 12 Amp Models, 12 Effects Combinations In One Portable Package, For Players To Practice Anywhere
HOLLYWOOD, Calif. (April 6, 2021) — Fender Musical Instruments Corporation (FMIC) today launched the latest amp in the widely-acclaimed Mustang™ series, the Mustang™ Micro. The Mustang™ Micro is the complete personal guitar amplifier with a wide selection of tones and effects from the acclaimed Mustang™ Series amps, now available in a compact, portable product that fits in a player’s pocket and allows them to jam silently anywhere. Fender’s personal amp has streamlined the playing process with no compromises, providing an affordable option with great sound capabilities.
The ultimate on-the-go guitar amplifier, the Mustang™ Micro has over four hours of continuous play time and can be plugged directly into your guitar and connected to your favorite wired headphones. Players can easily choose from a selection of amps depending on your musical preference — from classic cleans to metal — and a bevy of effects. With 12 amp models and 12 effects combinations straight from Fender’s Mustang™ Series of amps, it makes it quick and easy to get iconic Fender tones no matter where you are. The Mustang™ Micro is ideal for beginners and seasoned players alike. Its simple and intuitive controls, as well as rechargeable batteries, are made for the player on the go, while its headphone output and Bluetooth play-along capabilities make it perfect for quiet, at-home practice sessions.
“We’re thrilled to bring the iconic Mustang™ amp tones into a pocket-sized amp,” said Max Gutnik, Vice President of Electric Guitars, Basses & Amplifiers. “The Mustang™ Micro will allow everyone from touring artists to new players at home to plug in without disturbing anyone around them. Players will be able to express themselves through authentic effects and tones without being tied to an external amp, allowing for Micro’s portability to take them wherever the music goes.”
PRODUCT HIGHLIGHTS INCLUDE:
- 12 Amp Models and 12 Effects Combinations Built-In: Straight from our Mustang™ series of amps with adjustable parameters. All signal processing is self-contained. Just plug in and play.
- Backing Track Bluetooth Streaming with Audio Video Sync: Wirelessly stream audio backing tracks and play along with your favorite songs or practice app without latency or skipping.
- Simple and Intuitive Controls: Easy to use features are ideal for beginners to seasoned players.
- Rechargeable Battery: Internal battery is rechargeable via USB (cable included).
- Recording Output: Record to your Mac or PC via USB with no additional hardware needed.
Fender discusses the Mustang™ Micro in an episode of Fender’s serialized social video series, Fender® Demos™. Watch it here. Fender Demos is an educational video series focused on providing a deep dive into Fender’s newest products. The series focuses on showcasing not only the key features and benefits but also the sonic quality of Fender’s instruments, amplifiers and pedals. In addition to product demos, the series also provides valuable beginner, intermediate and advanced tone tips, set-up and maintenance guides and insights to getting the most out of your Fender gear.
For technical specs, additional information on new Fender products and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender.
MUSTANG™ MICRO ($99.99 USD, £89.99, €99.99, $219 AUD, ¥11,000 JPY) The Mustang™ Micro is a complete personal guitar amplifier featuring a wide selection of tones from the wildly popular Mustang™ series of amps. Simply plug Mustang™ Micro directly into your guitar, connect a pair of headphones and choose your amp and effects. It’s ideal for any player from beginner to pro, making it quick and easy to get great tones when jamming silently at home or on the go. You can even play along to your favorite tracks or instructional videos using the built-in Bluetooth audio connection. Main features include: an all-in-one personal headphone amplifier with onboard DSP, 12 amp models and 12 effects combinations from the Mustang™ series of amps for a wide range of clean and dirty tones, Bluetooth audio streaming with audio/video sync for playing along in real time and a USB interface for recording output and firmware updates.
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ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH®, Charvel® and Bigsby®–follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends. In 2021, Fender celebrates 75 years of giving artists “wings to fly,” carrying on the vision of its founder, Leo Fender, and connecting players through a shared love of music.
FENDER MEDIA CONTACT:
Vice President, Global Communications
Fender Musical Instruments Corp.
Fender Squier, Jackson, Charvel and Bigsby are registered trademarks of Fender Musical Instruments Corporation and/or its affiliates, registered in the U.S. and other countries. Fender Demos and Mustang are trademarks of Fender Musical Instruments Corporation and/or its affiliates.
Tips For Increasing Your Music Marketing In A Small Budget
You have to learn this vital skill if you’ve transported your first beat from a studio or captured your first LP, particularly if you’d like to make it big in the music business.
Nonetheless, you should often consult with music instructors and read online discussions and send letters to people who suggest, “You need a great deal of money to have your opinions heard.”
Not only musicians but also company executives know that to market your music effectively, they want money. Not only musicians but also label auditors say that to sell your music better; they want money.
Is this true? Certainly not.
Yes, money is beneficial. Major labels have the potential to attract thousands of people with their releases. They can do so, thanks to their financial resources and robust marketing campaigns. Here is how you can market your music effectively without spending much.
Build a Creative Continuity
This is among the most common mistakes we see indie musicians while learning how and when to promote their music:
They put out an album. It performs admirably. Perhaps they’ve spent a lot of time and money promoting it. Maybe it wants a piece of the viral craziness…
But what is a month later? There’s nothing. The music’s life cycle has come to an end… What’s more, guess what? The artist has completely vanished. There isn’t going to be a follow-up update. Therefore, you must continue working with continuity so that your fans do not get bored of waiting.
Make a strategy for your release.
It’s not easy to complete an album. So you should only be relieved once it is completed, and you now want everybody to hear the fruits of your labor.
You’d put together some low-priced artwork (or just post a picture), and for the song, name it and publish it to Itunes. Then, of course, you should implement a song promotional campaign, which consists of a series of Facebook posts and text messages to a group of college friends.
Develop and use your network
As a musician, how do you create your channel? You can’t survive in this business without having a strong social media presence. Let’s face it: what is more successful in terms of having your message heard? Cool emailing to 20 unknown websites, brands, YouTube channels, and influencers…
Or enlist the help of friends?
The latter is the case. Every single time. To begin developing connections with friends who can assist you in promoting your music…
- Mutual friends with a sizable fan base on their private or artist Facebook pages.
- Blog and YouTube advertising site owners
- At signs, holders or A&Rs
- Others with complex systems
Make Your Videos and Artwork
When it comes to promoting your music, having excellent gaze and appropriate artwork is crucial. In the past, though, you have to hire a designer to create your artwork. Even so, it’s better to employ a professional if you want very great visual design jobs.