A Strat Is Born

Check out this great video by Fender about the birth of a Fender Stratocaster. I was lucky enough to take the factory tour myself earlier this year, and I was surprised to see just how much handwork is still put into the guitars. You’ll see examples of that here: even though computer-controlled gadgetry is used in some steps, there’s still a huge amount of human involvement in the birth of a Fender guitar. Fine sanding, installing inlays, building bridges, installing truss rods, hammering in frets, shielding the electronics cavities, winding pickups… its’ just cool to see that there’s such a human element in every Fender.

It’s fun to compare it with the one below from 1959 and see how many things are different and how many are the same.